David Guo is passionate about technology, software, information and how these arenaturally used in social interaction.
“From game theory, API design to UX development and creating complexalgorithms, the way our lives are improved through these interactinginformation systems is what drives me,” said Top Games CEO David Guo.
David value clarity and brevity, seeking to simplify complexity into easy to usedesigns that bring value to users, and strives for excellent in all that hedoes and applies constant cycles of reflection and review upon his experiencein order to improve what he does.
David Guo emphasizes a player-first approach in game development. Top Games Inc.,founded in 2015, has grown significantly with over 100 million playersworldwide and many successful mobile games. Guo's strategy involves using datascience to validate opinions and decision-making within the development team,ensuring a high-quality gaming experience. The company's unique approachincludes an "explorations Bootcamp" for new employees to fostercreativity and innovation.
Guois excited about the launch of many new titles and plans to expand thecompany's global market share through localized offline promotions in countrieslike Japan. He also hints at a collaboration with a well-known brand. Thecompany's goal is to have all theirtitles in the top 100 top-grossing apps in their specific genres whilemaintaining a high 4.5-star rating. To achieve this, they plan to recruit moretalent, listen to player feedback, and add more content to their games.Guo'svision and strategic approach have been instrumental in the success of TopGames Inc., and his dedication to enhancing the user experience sets thecompany apart in the competitive gaming industry.
"As a gaming company, we prioritize the user experience and satisfaction above all else and believe that the key to success in the gaming industry is to create games that are great from the player's perspective, not just the designer's perspective”
With rising Dev costs in the gaming industry, publishers must carefully decide where to allocate their limited development and marketing resources and which platforms to prioritize to reach the broadest audience. For independent developers, budget control and financial investment are even more critical compared to AAA companies. Today, we explore how mid-sized developers uCool and Top Games are enhancing innovation in game design to attract a wider mobile gaming audience.
This article will use Heroes Charge from uCool and Evony: The King's Return from Top Games Inc. as case studies. It will analyze their character mechanics from the perspectives of hero/general classification and settings.
Advertising plays a crucial role in the success of mobile games, offering several significant benefits like increased visibility, revenue generation, and brand loyalty. Through a variety of advertising and promotional strategies to attract players, like in-game advertising or social media campaigns, mobile game developers are doing everything they can to promote their titles to potential players.
