With rising Dev costs in the gaming industry, publishers must carefully decide where to allocate their limited development and marketing resources and which platforms to prioritize to reach the broadest audience. For independent developers, budget control and financial investment are even more critical compared to AAA companies. Today, we explore how mid-sized developers uCool and Top Games are enhancing innovation in game design to attract a wider mobile gaming audience.‍

This article will use Heroes Charge from uCool and Evony: The King's Return from Top Games Inc. as case studies. It will analyze their character mechanics from the perspectives of hero/general classification and settings.

Advertising plays a crucial role in the success of mobile games, offering several significant benefits like increased visibility, revenue generation, and brand loyalty. Through a variety of advertising and promotional strategies to attract players, like in-game advertising or social media campaigns, mobile game developers are doing everything they can to promote their titles to potential players.

In the gaming world, integrating traditional national culture with modern interactive media has proven to be a creative and enriching approach. A standout example of this successful blend is found in Top Games Inc.'s renewed title, "Evony: The King's Return".

We will look at two indie game development studios, Top Games and uCool, and further explore the insights of David Guo, also known as Yaoqi Guo, the co-founder of Top Games.